BACK TO CONTENTS 3. Marketing material Clear message. Visually compelling Inserting dealer contact details 44 No matter which format and size the Volvo marketing material comes in, Inspirational examples 45 it should deliver a clear and focused message in a visually compelling Do not 49 way – building the Volvo brand. On most marketing pieces, you can add your company logotype, dealership name and contact details. This chapter describes where to insert your dealer contact information and provides inspirational examples for a variety of Volvo-branded marketing material. VOLVO EXPERIENCE AND IDENTITY GUIDELINE – DEALER EDITION JANUARY 20221 45