MARKETING MATERIAL BACK TO CONTENTS Inserting dealer Primary placement of the Volvo Spread Word Mark Secondary placement of the Volvo Spread Word Mark and the Volvo Penta Spread Word Mark and the Volvo Penta Spread Word Mark contact details Volvo dealers may add contact information and/or logotype on all marketing material. The basic principle is to insert the information on the opposite side or, in the opposite corner, from the Volvo Spread Word Mark or Volvo Penta logotype. An independent dealer must include “Authorized dealer for Volvo ...”. Also, always use Volvo-branded marketing material to promote Volvo products and Dedicated area for dealer information. Dedicated area for dealer information. Dedicated area for Dealer logotype optional Dealer logotype optional dealer information. services. Dealer logotype optional NOTE: An independent dealer that represents only the Volvo brand may choose to forgo its own visual identity and instead use the Volvo identity. Permission to use the Volvo identity must be granted by Volvo. NOTE: All product information and fact sheets are produced centrally by Volvo. Dedicated area for dealer information. Dedicated area for dealer information. Dedicated area for Dealer logotype optional Dealer logotype optional dealer information. Dealer logotype optional VOLVO EXPERIENCE AND IDENTITY GUIDELINE – DEALER EDITION JANUARY 20221 46