There’s a per vasive myth within the creative sec tor that conflates passion and profession. Creative jobs are often cast as “dream jobs” where “doing what you love” will naturally, inevitably, lead to success. Of course this is a fantasy, written and propagated by this ver y industr y and there’s been a tendency to cling to th e idealistic, well -worn slogans. For instance,  55 % say that taking on projects that align with one’s personal values is e ssential, yet only 22 % can afford to really follow this maxim. In the same vein, 50 % profess that employee wellness ought to be prioritized in the workplace but only 26% do so. say taking on projects that align with their values is essential can afford to follow this maxim 55 % 22 % Rewriting romantic my ths of the creative industr y 12 1 — Succes s