Thriving Hu stle sector Compromise Involves The Cre ative IN and The realit y is that thriving in the creative sector involves a lot of hustle and compromise. A vast majorit y of respondents (78%) are willing to make personal sacrifices to achieve their career goals— an attitude that’s par ticularly prevalent among Gen Zers (82%) and Black creatives (90%). But many also are raring to finally lif t the veil to the my thic creative process. Over 90% feel that there’s a general ignorance about the behind -the-scenes work involved in their jobs and over half feel underappreciated by their peers, bosses, and clients. On the whole, most creatives (56%) feel unsuccessful at work . Of the three subgroups, agency staff are in constant fight mode—most likely to sacrifice their values and free time. More than 1 in 10 have been told that they ’re replaceable at work . Rewriting romantic my ths of the creative industr y 13 1 — Succes s
WeTransfer Ideas Report '22 Page 12 Page 14