What gives you optimism for the future of the industr y ? What worries you the most? What gives me optimism about the future of the industr y is the borderless freedom that remote working offers. What worries me is the unregulated access and demands of constant productivit y. The pros of working in a globalized contex t is directly tied to its cons—it’s wonder ful to work with a range of clients around the world, until you are asked to join a 4am zoom call. Olivia What Are For the Hopes Fe ars and your ? I am excited about how creativit y and content creation are becoming a key par t of all businesses. Banks like JP Morgan are hiring influencer specialists and pushing the button on their creative content . There will be more oppor tunities for cross-industr y collaboration because companies want to appeal to a social -first generation that wants brands to be almost sentient in nature. What worries me the most is the devaluing of creative skills, like the belief that one person can manage social content , strategy, analy tics, and scheduling. The idea that it is “easy ” or you’re “just posting on social media” is becoming a common rebuttal to people who feel like they ’re under valued and unsuppor ted in their roles. Chanté Future Rewriting romantic my ths of the creative industr y 53 Re alit y check