“Tyler so effor tlessly moves into categories and makes them entirely his own, pulling together music, design, film, and stor y telling in a way that makes ever y thing he touches so distinctively his.” — Mar t y I don’t env y anyone really but t here are people I see thriving that I back forever— David Sedaris, Charlie Brooker, Kate Moss... There’s more I’m sure. I just finished Richard Branson's master class, and I admire, env y, and want to be him. His brand of braver y, enter tainment , and adventure-seeking is second to none. R aven Myr a Dan Ariely. He is the per fec t embodiment of bridging the academic- practitioner gap. His work is prolific, profound, and far-reaching. But most impor tantly, his work helps people. It really helps students, clients, executives, adver tisers, and the layman. That's the kind of impact I hope to have. Marcu s I’m endlessly inspired by Tyler , he Creator and the world of brands he’s building on top of his music career. I believe the best brands in the world are personifications of their founders. Tyler so effor tlessly moves into categories and makes them entirely his own, pulling together music, design, film, and stor y telling in a way that makes ever y thing he touches so distinctively his. Mart y Rewriting romantic my ths of the creative industr y 52 Re alit y check