Creatives are no strangers to over time, r ush jobs, and all-nighters. There’s a general acceptance for the culture of personal sacrifice and sweat as a price for working in the industr y. Dinner plans are moved, doctor’s visits deferred, vacations postponed in the name of per fecting a deliverable or accommodating a latebreaking client request . Nearly 70% embrace the notion that toil, and not unique talent per se, is the key to s uccess. of respondents are willing to make sacrifices to achieve their career goals 78 % Rewriting romantic my ths of the creative industr y 24 3 — Boundaries