But this persistent image of professionalism may soon be ending. A majorit y of respondents  (57%) are now saying that setting boundaries and saying “no” is the most underrated skill. Being intentiona l about demarcating one’s personal and professional realms has become more urgent during a period when many are still working out of their homes.  Failing to set boundaries results in burnout , the state of “physical, emotional, or mental exhaus tion” that 75% of respondents admit to experiencing. Burnout , which is listed in the World Health Organization’s International Disease Classification (ICD -11) as a symptom of chronic work stress, is par ticularly acute for those working in agencies , where an alarming 60% have experienced a form of it over the past year. This burnout spike is sobering, compared to last ye ar when 35% of creatives said their work-life balance had worsened because of Covid. 65 % b urnout have E xperienced Agency Staff of  Rewriting romantic my ths of the creative industr y 25 3 — Boundaries