P urp ose, and not large paychecks, is the pursuit of most creatives. When asked to define success, most ranked so cial resp onsibility, personal growth, and quality time outside of work over money. The majorit y of creatives aim to earn
 “just enough” to afford hobbies and interest  Generally, seeking a bigger salar y is tied to escap ing work , with the majorit y aiming to earn “just enough” to a fford hobbies and other interests or even retiring early. There are key differences within the three sub - group s however. ‰ Agency staff cite “collaborating with
 great brands” as the top success indicator. ‰ Making money is also more of a priorit y compared
 to solo professionals and content creators. ‰ For content creators and solo creatives, “breaking through the clutter”
 and being recognized for their uniqueness feels lik e winning. Rewriting romantic my ths of the creative industr y 18 2 — Mone y