ETHICAL PRODUCTION: VALUES-ALIGNED SOURCING O INTR @plantkween. West Elm launched a capsule Plant Kween (they/she/he) views gardening as We source from diverse suppliers collection with each, and although very a metaphor for “how we treat ourselves, how different in nature, they’re rooted in a similar we treat others and how we navigate the world.” through programs such as the National passion and altruism. Born in Ethiopia, Hana Christopher taps into their highly engaged and started Bolé Road Textiles to merge her love of enthusiastic audience on social media with Ethiopian handwoven fabrics and interiors. The insightful commentary on planting techniques and Minority Supplier Development 14-piece collection of vibrant modern pillows and care paired with ideology of inclusion, advocacy, rugs pays homage to her upbringing. visibility and community. West Elm is proud to ANET Council and the 15 Percent Pledge. amplify this message by launching Plant Kween’s PL “This collaboration 12-piece capsule collection of planters, vessels, means that homes around and propagation systems, which are at once SUPPLIER DIVERSITY brands and businesses, chefs from around the organic yet pop-culture forward in shape and color. An extension of our Equity Action Plan (page globe and women pushing the boundaries and the country will have Pottery Barn announced a new collaboration with 61), supplier diversity involves sourcing from meeting the challenges of gender bias or inequity. Ethiopian-made pieces in the Black Artists + Designers Guild (BADG), a businesses that are at least 51% owned and In 2020, West Elm committed to the 15 Percent global organization dedicated to building a more operated by an underrepresented or underserved Pledge, which calls on major retailers to dedicate them. It’s why I do what I do: equitable, inclusive and creative culture through group—such as small businesses and enterprises 15% of their shelf space to Black-owned brands. to share Ethiopian artistry the advancement of independent Black makers. OPLE with minority, women, veteran, LGBTQ+ and West Elm committed to the Pledge across its The collection marks a natural next step in the PE disabled ownership. We have an opportunity to brand collaborations, hiring practices and West and craft with the world.” partnership between Pottery Barn and BADG, extend our influence by focusing on diversity and Elm LOCAL, a platform for artists and makers which began with Pottery Barn’s sponsorship of inclusion in our supply chain and with our vendors. to grow their businesses, where customers can —Hana Getachew, BADG’s inaugural Obsidian Experience, a virtual support local artisans. As the first home retailer to Founder, Bolé Road Textiles concept designed to ignite new conversations While still early in our journey, in 2021 we joined take the pledge, we’re dedicated to making both an about the space of home for Black families. WEConnect International and the National Minority immediate and sustained impact. Supplier Development Council, committing to global supplier diversity and inclusion. Since our commitment to the Pledge in July 2020, PURPOSE We also created tracking and reporting structures to capture supplier diversity data, preparing us to LOCAL’s direct to consumer eventually market these claims to our customers. Moving forward, we intend to expand our assortment is 22% Black- assortment of diverse suppliers, initially starting owned and 38% of West Elm’s T 2021 small with certified minority- and women-owned businesses and expanding from there. 2022 collaborations will count T REPOR PARTNERS & COLLABORATIONS toward the Pledge. C A APPENDIX Our brands actively work with vendors, partners IMP and collaborators who reflect our diverse world. Two collaborator highlights are Hana Getachew, We offer products that celebrate the rich heritage founder of Bolé Road Textiles and Christopher of many cultures. They include Black-owned Griffin, better known as social media sensation Hana Getachew, Bolé Road Textiles Christopher Griffin, Plant Kween 51 52