MESSAGING 20 Key Messaging Key Messaging is currently being developed by Campfire Effect. Branded Proprietary Process Further refinement is anticipated. Tone •The FRAMEWRK Positive • •Burn. Sweat. Connect. ™ Supportive • Approachable •Burn • Classy •Be on fire • Confident •It’s always day 01 • Authentic • •Sweat Engaged • •Movement creates momentum Curious • •Work in to workout •Connect •People are the priority •You are more committed when you are connected BRAND GUIDELINES COPYRIGHT ©2020