MESSAGING 19 Key Messaging Key Messaging is currently being developed by Campfire Effect. Brand Position Further refinement is anticipated. Tone •Delivering live, face to face virtual WRKOUTs is what we do. Positive • •Moving people forward is who we are. Supportive • Approachable • Classy • Confident • Authentic • Direct Response Engaged • Curious • •MOVRs - We deliver live, face to face virtual WRKOUTs to hold you accountable to what it is you want most in life. •TRNRs - We give you the opportunity to live life on your terms. Brand Stand •We stand for valuing yourself enough to want to be healthy. •We stand against the before and after culture of the personal training industry. •We are committed to furthering the health of humanity. BRAND GUIDELINES COPYRIGHT ©2020