TYPOGRAPHY 62 Hierarchy It is important to organize typography in a hierarchical system Headline according to relative importance or inclusiveness through scale Futura PT Demi – 72px and function on communication. You can see how headlines, Line height: 88px This headline is subheads and body copy are aligned to the baseline grid. = 4x base unit height x2 set in Demi. Subheader Futura PT Book – 36px This subheader is set in Book and skipps Line height: 44px = 2x base unit height one hierarchy in the type system. x2 At vero eos et accusamus et iusto tiis praesentium voluptatum deleniti Body Copy odio dignissimos ducimus qui blandi- atque corrupti quos dolores et quas. Futura PT Book – 18px tiis praesentium voluptatum deleniti At vero eos et accusamus et iusto atque corrupti quos dolores et quas. odio dignissimos ducimus qui blandi- Line height: 22px At vero eos et accusamus et iusto tiis praesentium voluptatum deleniti = 1x base unit height odio dignissimos ducimus qui blandi- atque corrupti quos dolores et quas. BRAND GUIDELINES COPYRIGHT ©2020