TYPOGRAPHY 63 Hierarchy - Headline Futura PT Demi – 72px Line height: 88px This big headline = 4x base unit height x2 set in Demi. Subheader Futura PT Demi – 36px Subheaders are always set in Book. Line height: 44px = 2x base unit height They are ½ size of the headline and go over two or three lines. BRAND GUIDELINES COPYRIGHT ©2020