COPYRIGHT ©2020 To create a luxurious feel, the workout brand primarily uses black and white. To create a classy and balanced composition we follow the 60-30-10 rule. 60% of a composition is reserved for the neutral tones. It serves as a backdrop for the more vibrant colors.   30% is reserved for the deeper neutral colors, while the accent color takes up 10% of the composition’s space. Primary – 60%: background, main elements Secondary – 30%: second level elements, e.g. Icons Primary – 10%: CTAs ans accent touches Color Ratio BRAND COLOR BRAND GUIDELINES 30% Dark Gray 60% White 30% Light Gray 60% Black 10% Warm Pink 10% Warm Pink