COPYRIGHT ©2020 BRAND GUIDELINES 72 Color Misuse BRAND COLOR This is a Headline. At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas. This is a Headline. At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas. This is a Headline. BUTTON This is a Headline. BUTTON DO NOT – use color overlays o effects DO NOT – use wrong color proportions DO NOT – use HEX#000000 as black (wrong color) DO NOT – use a low contrast color for typography DO NOT – use too many secondary colors (in one composition) DO NOT – color text headers, subheaders or body copy