WWF-US Print Brand Guidelines 2012 Graphic Use of the Panda Using the panda portion of the logo as a graphic design element is permitted as long as the complete official logo is also present somewhere on the product. For any nontraditional use of the logo, please work with WWF’s Creative Services team to ensure we stay within our brand guidelines. Donor Engagement World Wildlife Fund 1250 24th Street, NW Washington, DC 20037-1193 pulse the heart of conservation 5