WWF-US Print Brand Guidelines 2012 The Color Palette The new WWF color palette takes its inspiration from the natural world around us, and uses a series of colors that work in harmony with our photography. When designing a printed page, color choices should complement the subject matter and/or the colors of nearby images. PMS 200U 179U 488U 1595U 144U 135U 7405U 108U 127U CMYK 3 100 66 12 0 88 84 0 0 28 24 0 0 72 100 3 0 52 100 0 0 21 74 0 0 11 97 0 0 6 95 0 0 5 57 0 RGB 183 18 52 222 56 49 235 189 169 213 92 25 233 131 0 255 197 80 236 194 0 252 217 0 242 223 116 HEX B71234 DE3831 EBBDA9 D55C19 E98300 FFC550 ECC200 FCD900 F2DF74 PMS 357U 375U 578U 378U 104U 7493U 1545U 7510U 468U CMYK 83 19 73 58 47 0 94 0 27 1 42 3 43 13 98 62 7 13 100 28 20 3 38 8 20 76 100 78 4 35 65 10 2 7 26 5 RGB 39 89 55 146 212 0 184 207 149 85 96 28 174 154 0 186 198 150 84 46 25 200 143 66 221 211 175 HEX 275937 92D400 B8CF95 55601C AE9A00 BAC696 542E19 C88F42 DDD3AF PMS CMYK 315U 2985U 310U 329U 3135U 7464U 228U 214U 203U RGB 100 8 18 38 60 0 4 0 48 0 9 0 100 8 50 40 100 1 20 3 36 0 14 0 15 100 11 41 0 100 24 4 0 36 2 0 HEX 0 105 131 91 198 232 111 212 228 0 103 90 0 148 179 160 214 210 131 0 81 201 0 98 231 174 198 006983 5BC6E8 6FD4E4 00675A 0094B3 A0D6D2 830051 C90062 E7AEC6 PMS and CMYK – Used in print applications RGB – Used in Microsoft Office applications HEX – Used in web applications PMS 262U 2607U 257U 440U 7539U 7537U CMYK 57 92 12 56 84 100 0 4 19 34 0 0 52 61 47 92 24 13 18 38 18 8 20 24 RGB 83 40 79 79 11 123 203 168 210 49 38 38 152 155 151 174 180 171 HEX 53284F 4F0B7B CBA8D2 312626 989B97 AEB4AB 6