WWF-US Print Brand Guidelines 2012 Paper & Printing Below are WWF’s environmental guidelines for paper and printing. If you have any questions that are not covered in these guidelines, please contact Creative Services at [email protected]. Recycled Content Bindings We prefer that paper used by WWF WWF has no fixed standard for binding materials because, as of yet, there are no • contain Post-Consumer Waste (PCW). We prefer that paper products be at least especially conservation-friendly choices available. However, keep in mind that saddle 30% PCW or higher. No paper used by WWF may contain less than 10% PCW. stitching is easier to recycle than other binding options (such as Wire-O, plastic coil, The percentage of PCW indicates how much of that paper came directly from perfect binding or GBC/plastic comb). products that consumers used and recycled (vs. never-used manufacturing scrap)—so the higher the paper’s PCW rating is, the better it is for the Selecting a Printer environment. Choose a printer that maintains FSC Chain-of-Custody paper certification, and • be Forest Stewardship Council (FSC)-certified paper whenever possible. An FSC preferably one that augments their fossil fuel energy consumption with alternative certification guarantees that the paper contains wood from responsibly managed energy sources. forests. Preferably, paper will be FSC 100%, but can also be FSC Recycled or FSC Mixed Sources. In some instances where FSC paper does not exist, the best available paper will be used. Recommended Papers (as of June 2012) WWF recommends using the following three brands of FSC-certified paper: • Mohawk Options • Chorus Art Silk • Finch • Finch Fine • Finch Premium Blend • Finch Fine ID Using these papers will produce a consistent and high-quality printed look across all our materials, thereby allowing us to maintain WWF’s brand integrity. Coatings Use flood aqueous coating, flood or spot varnish, or UV coatings. Avoid lamination when possible. 7