WWF-US Print Brand Guidelines 2012 Typography Typography is an important part of our brand’s look and feel. Our brand fonts are Univers, Georgia, Arial and WWF. Consistent use of these fonts over time will unite all our brand communications. To deliver a stronger and more memorable brand identity experience, try using a combination of these fonts. Univers Univers Univers Georgia Georgia Regular Georgia Italic 49 Light Ultra Condensed 59 Ultra Condensed A B C D E F G H I J K L M N A B C D E FG H I J K L M N Univers 59 should be A B C D E F G H I J K L M N O P Q A B C D E F G H I J K L M N O P Georgia should be used O P Q R S T UV W X Y Z a b c O P Q R S T UV W X Y Z a b c used as the primary as the primary serif text d e f g h i j k l m n o p q r s t u v w d e f g h i j k l m n o p q r s t u v w headline font and can R S T U V W X Y Z a b c d e f g h i Q R S T U V W X Y Z a b c d e f g font, and can also be also be used as an j k l m n o p q r s t u v w x y z 1 h i j k l m n o p q r s t u v w x y z used for subheads and x y z 1 2 3 4 5 6 7 8 9 ! ? / . , ” ^ @ x y z 1 2 3 4 5 6 7 8 9 ! ? / . , ” ^ @ accent in places like 2 3 4 5 6 7 8 9 ! ? / . , ” ^ @ 1 2 3 4 5 6 7 8 9 ! ? / . , ” ^ @ caption text for charts, infographics. Univers 49 maps and photography. works well as a headline Georgia Bold Georgia Bold Italic on oversized products A B C D E FG H I J K L A B C D E F G H I J K L like posters and large banners. M N O P Q R S T UV W M N O P Q R S T UV W X Y Z a b c d e f g h i j k l m X Y Z a b c d e f g h i j k l n o p q r s t u v w x y z 1 2 m n o p q r s t u v w x y z 3 4 5 6 7 8 9 ! ? / . , ” ^ @ 1 2 3 4 5 6 7 8 9 ! ? / . , ” ^ @ WWF WWF Font Arial Arial Regular Arial Italic A B C D E F G H I J K L M N O P Q Arial should be used A B C D E FG H I J K L M N O A B C D E FG H I J K L M N O The WWF font should R S T U V W X Y Z a b c d e f g P Q R S T UV W X Y Z a b c d P Q R S TU V W X Y Z a b c d only be used in for all text information e f g h i j k l m n o p q r s t u v w x e f g h i j k l m n o p q r s t u v w x headlines or on the h i j k l m n o p q r s t u v w x y z on graphics, tables, Web. 1 2 3 4 5 6 7 8 9 ! ? / . , ” ^ @ charts and maps; in y z 1 2 3 4 5 6 7 8 9 ! ? / . , ” ^ @ y z 1 2 3 4 5 6 7 8 9 ! ? / . , ” ^ @ smaller subheads; and in photography caption Arial Bold Arial Bold Italic and credit lines. It can also be used as body A B C D E FG H I J K L M N O A B C D E FG H I J K L M N O text if a sans-serif font P Q R S T UV W X Y Z a b c d is preferred. P Q R S T UV W X Y Z a b c d e f g h i j k l m n o p q r s t u v w e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 ! ? / . , ” ^ @ x y z 1 2 3 4 5 6 7 8 9 ! ? / . , ” ^ @ 8