WWF-US Print Brand Guidelines 2012 Logo Don’ts In order to maintain the integrity and value of the WWF logo, we prohibit manipulation of it in any form. Below are some examples of the most common WWF logo violations. Be sure to avoid these logo DON’TS. WWF Do not reproduce the Do not use another font Do not use the panda Do not use the WWF logo without the © and in the logo. portion of the logo on type portion of the logo ®, except in very large its own, unless the on its own. applications such as complete logo also appears banners and full TV/video somewhere else on the screens. same document or product. Do not reproduce the Do not apply any style Do not distort the logo Do not reverse out the logo in any color other techniques, like drop in any way. logo on dark color than black. shadows, to the logo. backgrounds or place it in a square box. 3