WWF-US Print Brand Guidelines 2012 WWF Panda Logo Our iconic panda logo is integral to our brand and it is used on every product we create. The logo comprises two elements —the panda and our WWF initials—and they should never be separated. They are WWF’s intellectual property, protected by internationally registered copyright and trademark, and must appear together on all communications. No-Tab Logo – Use Tab Logo – Use on a on a white or 5% color colored or photographic background. background. Clear Space Zone – The minimum amount of space allowable around all four sides of our logo should be measured by the height or width of the capital “W” in our WWF initials. 2