Typography Use these type styles for consistency. Please reference the type style and size parameters. HEADLINES | HELVETICA NEUE BOLD, 60 - 75 PT BODY COPY | HELVETICA NEUE NORMAL, 18 - 24PT We partnered with media agency 1 and media agency 2 to understand what factors inüuence a Hello, consumer’s purchase decision. ¼ of a consumer’s purchase decision is driven by how culturally relevant X the brand is -- that is not insigniûcant. DATA NUMBERS | HELVETICA NEUE BOLD, 75 - 100PT SUB-HEADLINES | HELVETICA NEUE BOLD, 24 - 40 PT + 18% This is a beautiful sub-headline DATA SUPPORTING | HELVETICA NEUE NORMAL, 20 - 22PT CONTENT HEADLINE | HELVETICA NEUE BOLD, 28 PT MESSAGE ASSOCIATION This is a beautiful content headline SOURCE | HELVETICA NEUE NORMAL, 16 PT Source: X Internal Data (Semantic Core). US Only. Graph: 7-day rolling average post volume, 4/1/23 – 7/17/23. Growth Metric: Daily average post growth month over month, 6/1/23 – 7/17/23. Data retrieved 7/17/23. If you are already using Chirp font, you may continue to use it until a revised version of the brand guidelines is released with a custom toolkit. 6