Primary Colors Our primary colors are black and white. Black plays a very important role in all brand assets and should provide balance with white. Together, they ensure neutrality, communicate powerfully and provide consistency across brand communications. Note: We are currently developing the secondary colors and will include them in an updated version of the brand guidelines. X Black X White HEX #000000 HEX #FFFFFF RGB 0 0 0 RGB 255 255 255 CMYK 0 0 0 100 CMYK 0 0 0 0 Pantone Black 6 C Pantone White 5