Welcome This document is the beginning of our brand journey as X. We know many partners use our logos in a variety of places to help signpost where your audience can find you. We also appreciate the importance of keeping this information up-to-date and accurate. With that in mind, this document provides details on how to use our new branding including logo use, primary colors, typography, terminology, posts and asset download. Please note that as we continue to build out X, we will continue to update and evolve our guidance. This guide isn't exhaustive, please reach out to your X brand partner if you are looking for something that isn't specifically covered here. 2