Partner and Co-marketing Guide Xerox PROVIDED email Page 31 Partner Branded When promoting Xerox® products and services in a partner branded email, the partner’s brand voice and visual elements should be the focal point of the email. The badge is not used here. Xerox Branded Partners may use Xerox provided email content to promote Xerox products and services as long as you keep these considerations in mind: • Keep the partner brand and messaging confined to the specified areas. • Make sure the email sender address clearly explains who the communication is from. • Explain the relationship with Xerox in the space provided. Xerox provided asset with minimal partner content Xerox provided asset with more partner content Available area for partner specific branding. Partner type, color, graphics, and logos are allowed. Available areas for partner specific branding. Partner type, color, graphics, and logos are allowed. ©2018 Xerox Corporation. All rights reserved.
Xerox Brand Book Page 30 Page 32