Standard Cutout Black Brand logo guidelines 1 The Xiaomi logo is an important visual identifier of our brand. It communicates our company’s core values and sets the stage for all messaging and communication that follows. The Xiaomi logo should be used to identify the company in external communication materials to maximize our visibility and to maintain the singular, iconic look with which our audiences identify. Hence, it should not be used as a secondary image in all collaterals and must be treated with utmost respect. Horizontal logo combination Recommended for oine materials, when it is dicult to see our logo from afar. (Actual applications may vary.)