Brand logo guidelines 1 The Xiaomi logo is an important visual identifier of our brand. It communicates our company’s core values and sets the stage for all messaging and communication that follows. The Xiaomi logo should be used to identify the company in external communication materials to maximize our visibility and to maintain the singular, iconic look with which our audiences identify. Hence, it should not be used as a secondary image in all collaterals and must be treated with utmost respect. Vertical logo combination Standard Cutout Black Recommended for materials used online. (Actual applications may vary.)