222 You Have a Book in You upload a picture. 吀栀en start building your base of follow- ers. Put the link “Follow me on Twitter” everywhere (your email signature, forums, website, and business cards.) Every time you post on your blog, invite people to follow you on Twitter. Search for Twitter users whose follower base you would like to have for yourself. See who is following them and follow those users. 吀栀ey will follow you back. See who is following your friends and follow them. Twitter directories can help you 昀椀nd members who are likely to follow you. Examples include Just Tweet It and Twellow. Use Twitter’s search feature to 昀椀nd pro昀椀les that interest you. Use Twitter’s RSS feed to be noti昀椀ed every time a tweet containing a certain keyword goes out. Don’t spam others about your book, or about anything. Follow other users. Be active in the community by posting comments about others’ tweets. Only post useful and relevant infor- mation. Don’t tweet every 昀椀ve minutes; once a day is plenty. Retweet (reply to others’ tweets) often. What Twitter Is and What It Isn’t Twitter is a social tool, not a classi昀椀ed advertising site. Craigslist is a extremely potent classi昀椀ed site that gets 50 million viewers every day. Dean Graziosi, with whom I make infomercials, as I said above, discovered that he could make an extra