140 You Have a Book in You Missed Fortune Dispel the Money- Myth Conceptions: Isn’t It Time You Became Wealthy? Editions First Test Edition Indicates Potential In June 2002, the author self- published 500 copies of his book for test marketing. He sold all 500 within 90 days. With each copy, he included an evaluation questionnaire. Over 100 people returned evaluations, all with over- whelmingly positive responses. (Qualitative results can be shared upon request.) Above all, responders appreciated the book’s details, which backed up the 昀椀nancial strategies, even though some readers merely skimmed the examples and num- bers. Many readers reread the book two and three times, stating they would use it as a valuable reference for years to come. 吀栀e author also sent 40 copies of the book randomly to existing clients for their critique. Not only was feed- back positive, but as a direct result of clients reeducat- ing themselves on these strategies, his 昀椀rm, Paramount Financial Services, Inc., generated over $500,000 of new revenue with these clients’ subsequent activity.