Missed Fortune: A Sample Proposal 141 Second Test Edition Yields Results 吀栀e author made about 2,000 grammatical changes to the second test edition and printed 1,000 copies. No general advertising was done to promote the book. He introduced it at two insurance industry trade shows; about 100 books were sold at each. From there, word of mouth spread across the country, and our supply was drained within four months. We had to run an emer- gency reprint of the second test edition before the next edit was complete. Over the past six months, this book also has been introduced at 8 conferences and seminars. 吀栀e audiences averaged about 50 attendees with an average of 60 books placed at each event, purchased for distribution to their friends or associates. Another promising outlet is the nationwide net- work of 昀椀nancial advisors the author founded, called 吀栀e Equity Enhancement Matrix (TEEM). In order to become a TEEM member, a 昀椀nancial professional pays a tuition of $3,500 for a three- day intensive training in Salt Lake City, Utah. 吀栀ere prospective members observe the author’s seminars to the general public and learn how to prepare the book’s plans and implement its strategies for their clients. 吀栀e TEEM members have commented that this experience is the best $3,500 they have invested in their careers. Each TEEM member receives 40 copies