142 You Have a Book in You of the book to help them get started. In various market tests, they have found that for every 40 books placed in the hands of their clients and prospects, a minimum of $100,000 of new revenue is generated within the following 90 days. 吀栀ey show TEEM members how to conduct at least one seminar per month, where at least 40–50 books are placed, likewise resulting in a dramatic return on their investment. (TEEM members purchase books at 40 percent o昀昀 retail in bulk quantities of 40–100 books per order.) 吀栀ey also have test- marketed the book with mortgage companies and brokers. When they have loaned a copy of the book to customers obtaining a new mortgage or re昀椀- nancing, over 50 percent come back a week later to apply for the mortgage and request to purchase the book. 吀栀ey also increase the amount of their mortgage by an aver- age of 40 percent as a result of the education this book o昀昀ers. 吀栀is subsequently increases the revenue earned per mortgage for the mortgage broker. After interest rates begin to rise again, mortgage companies will be clamor- ing for ways to generate new mortgage volume. 吀栀is book provides an incredible and proven solution for them. 吀栀ird Test Edition in Demand A third revised test edition, with about 500 minor improvements, was published in April, and 1,000 books were sold within 60 days by word of mouth only.