Missed Fortune: A Sample Proposal 143 First O昀케cial Edition Enclosed 吀栀e author has just released the o昀케cial 昀椀rst edition, which was printed on June 20. 吀栀e book is also being divided into a series of four smaller books, which can be purchased separately or together in a jacketed sleeve. 吀栀e titles of the individual books belonging to the Missed For- tune series will likely be: Homemade Wealth, IRA/401(k) and Other Money Traps, Wealth Enhancement Strategies, and Wealth Empowerment. Seminars 吀栀e author has developed a seminar and has conducted it successfully for the past ten years. Until last year, it was titled “Common Sense Strategies for Successful Equity Management.” His book was written as a result of his seminar’s success. He needed to reach more peo- ple, so in writing his book, he took this approach: “If I had 20 hours of someone’s undivided attention, what would I say and in what order would I say it?” Last year he renamed the seminar to coincide with the title of the book. 吀栀e book has greatly enhanced the appeal to the attendee, who now can purchase a copy and study the concepts in more depth. Attendees comment that they do not feel at all pressured to buy the book, yet an average of 83 percent and as many as 100 percent have purchased books following each seminar. 吀栀e author