144 You Have a Book in You conducts about 12 seminars a year in Utah using full- page ads such as the one enclosed. Colleges and Universities 吀栀e author is currently working with 46 colleges and uni- versities throughout the country, and the list is growing monthly. He is initially asked to speak to smaller groups composed of college presidents, development directors, and investment committee chairs. He gives them a com- plimentary copy of his book. Two marketing opportunities are emerging. 吀栀e development o昀케ces are organizing groups of their high net worth alumni who have expressed a desire to give substantial gifts to the college or university but have not yet done so. In fact, only 6 percent end up giving because: (1) they don’t know how; (2) they don’t want to disinherit their children; or (3) they don’t want to kill the goose laying the golden eggs for their family wealth. 吀栀rough the strat- egies he teaches in section 4 of his book, the author helps a昀툀uent families empower their wealth and give without giving up anything. Hence he is invited to be the keynote speaker at alumni banquets and special occasions. 吀栀e second opportunity exists in the business and 昀椀nance departments. 吀栀ey are asking for adjunct reading material for their 昀椀nance classes that teach methods and