74 You Have a Book in You and Fred Pryor Seminars.) To paraphrase the Bible, once you seek, you will 昀椀nd many and varied opportunities to retail and wholesale your books. Reading Is Fun from Fair昀椀eld, Iowa, had teams of salespeople going into schools to sell books to teachers and administrators. 吀栀ey were so hot that I went on sev- eral calls with them to see how they could sell so many. Career Track from Boulder, Colorado, sold so much of our product that they paid Jack and me to come in and do a one- day seminar telling every story in our 昀椀rst book. A box of Kleenex was subtly placed under every seat in a fully sold- out auditorium of 5,000. 吀栀ey videotaped the entire event, showing stories such as John Corcoran’s “吀栀e Millionaire Teacher Who Could Not Read.” For a while, it became their best- selling video and audio pro- gram, and new and even greater royalty streams 昀氀owed to us. 吀栀is is why in my book 吀栀e One Minute Millionaire, I wrote that every multimillionaire has MSIs—multiple sources of income (a concept that I developed in 1988 and taught with Bob Proctor, head of Proctor Gallagher Institute). One of our early breakthroughs was discovering a catalogue of catalogues. It was a catalogue that listed all the other catalogues that sold anything and everything. We wrote letters to all three hundred publications listed, and we made it into many of them. 吀栀e one that is most
You Have A Book In You by Mark Victor Hansen Page 80 Page 82