Marketing Your Best Seller 75 memorable to me was the Rose Bud Catalogue. We were featured on the cover of the December issue (the best time to sell gift books like ours), surrounded by 昀氀owers, and it turned on an entire industry for us. For example, I was paid to give talks at 4 a.m. to 昀氀ower growers in Albu- querque, New Mexico, before they took their 昀氀owers to market. One thing is for sure: nobody knows more about your book than you do. When we were starting out with Chicken Soup for the Soul, we trained hundreds of repre- sentatives and lecturers for companies like Career Track to make calls for us. We trained them once a week by phone. It was scary, and I didn’t feel con昀椀dent doing it at 昀椀rst. Somehow I lived, the process worked, and books sold in volume. We made calls all over the world. I’d be talking to someone in Buenos Aries about the book, and somebody else would be calling Brazil. After a while, I looked at Jack Can昀椀eld and said, “You know what? I think this is going to work.” Invite everybody to sell your product. In early 2020, in the days of the coronavirus, my friend Harry Singer, owner of Ultra Soap products, told me that everyone was out of antiviral and antibacterial soap; 70 percent alcohol was also in short supply. Harry created a Survival antivi- ral and antibacterial soap box that started selling briskly on Amazon. Suddenly he was getting calls from hospitals