76 You Have a Book in You desperate for his products. I asked him to insert an order form for my book ASK! 吀栀e Bridge from Your Dreams to Your Destiny. It will be inserted into over 5,000 boxes a day. I think in the future, when we meet and you ask me, I will tell you that we cleaned up. Speaking of packaging, Jack and I partnered with Campbell’s Soup for packaging in a very literal way. 吀栀ey featured our books on every can’s wrapper. We were on the inside wrapper with three Chicken Soup stories and an advertisement that was wrapped around 600 million Campbell’s soup cans! 吀栀e promotion bene昀椀ted our read- ers, Campbell’s favorite charity—the Andy Warhol Art Foundation in Pittsburgh—and our sales. 吀栀anks to the vast and positive exposure, our book sales soared. Big opportunities like Campbell’s take enormous amounts of time, planning, e昀昀orts, and communication. Yes, build- ing such opportunities feels glacially slow sometimes, but is more than worth it if you are patient. 吀栀ink of Job in the Bible. You can create opportunity by devoting a few min- utes here and there to your cause, knowing all along that to make it happen is a monumental task and requires long- term desire. Virtually every successful author has been an expert book marketer, especially in non昀椀ction. Don’t try to be the exception to the rule. Just do it—and I’m going to show you how!