212 You Have a Book in You connectors can take some research and persistence. Still, if your message gets a response from Bob Dylan, thou- sands of people are going to see it if you’ve con昀椀gured your privacy setting to “open.” Bob Dylan is an extreme example. While it’s unlikely (though not impossible) that Bob is tapping away at his keyboard, someone less famous but more congruent with your interests might be much more available. Who are the real connectors in your subject area? What can you share that will grab their interest and elicit a response? Get that information and act on it! Fan Pages versus Pro昀椀les A popular application on Facebook you can use to your advantage is called “pages,” also known as “fan pages.” When you 昀椀rst sign up to Facebook, you will automati- cally create a pro昀椀le. But now you can also create a page. A fan page lets people know more about who you are in your more public persona. 吀栀e most notable di昀昀erence between these two types of exposure on Facebook is that on your pro昀椀le, you can only add 5,000 friends; on your page, an in昀椀nite number of people can become your fans, and you can update them about whatever you are up to. Many authors use fan pages to tell readers about their book releases and book tours. You can also post fun tid- bits: quizzes related to your subject, or bonus chapters to your books to entice people.