The Power of Social Networking . . . 213 De昀椀nitely create both a pro昀椀le and fan page; experi- ment with how you want to divide your friends between the two. For example, you might want to use your pro昀椀le only to connect with people you have met in person and use your fan page for all strangers. Or you might want to use your pro昀椀le to connect with both your friends and the friends of your friends, building your network. How you go about screening people is up to you. When you create a fan page for yourself, be sure to post to it often so that it shows activity. If people want to become your fan but click on your fan page and see that you haven’t updated it since the Stone Age, they’ll proba- bly reconsider. On Facebook, you can create a fan page by navigating to the lower left- hand menu and clicking on the tiny (and I mean really tiny) icon called “Ads and Pages.” Don’t Join Too Many Groups One of Facebook’s most popular features is joining or cre- ating groups of friends who have a shared interest. 吀栀e site o昀昀ers thousands of groups based on just about every- thing imaginable. 吀栀e groups you choose to join are important for sev- eral reasons. First, it’s obvious that by joining a group that aligns with your interests, you’ll come in contact with people who will want to read your book. So if you’ve written about the spiritual joys of 昀氀y- 昀椀shing, a group