214 You Have a Book in You called “Spiritual Fly- 昀椀shers” will be a 昀椀tting choice! But there’s more to it than that. Unless you disable the func- tion, the groups you belong to will be displayed in your pro昀椀le. Your selection of groups can make you more (or maybe less) interesting to potential friends. Some people join hundreds of groups. If you go this route, you will look like exactly the kind of eager beaver most people on Facebook want to avoid—and you’ll also attract the attention of the site’s antirobotic monitor- ing systems. So 昀椀nd a reasonable number of groups that really interest you and join them for that reason. Make yourself an active participant in those groups, and the marketing of your book will start to happen by itself. Launching a Group Is Easy Once you have a large—but not too large!—network of Facebook friends, you can think about starting a group that’s based speci昀椀cally on your book. Before you do this, you should have made your friends aware of your book in just the right way: conversational, informal, and infor- mative. In your messages to your friends, mention the possibility of starting a group before you actually do it. Mention it more than once. 吀栀at way, when you actually start the group, you should have a number of people ready to join it immediately. No one wants to be the 昀椀rst diner in an empty restaurant. A group that has only one person