The Power of Social Networking . . . 215 in it (you) isn’t likely to attract a lot of new members. So plant the seeds early. Once your group is established, it can become your primary Facebook tool for developing interest and sales for your book. Here you can speak much more directly about your work than on the regular home page. Mention reviews, events, or signings connected with your publica- tion. Don’t try to sell the book directly on Facebook, but provide a link to your blog or website, where visitors will 昀椀nd a direct link to your book’s page on Amazon. As with your pro昀椀le page, update your book’s group as often as you can. Show that a lot is happening with your project— because if you’ve done your marketing e昀昀ectively, a lot will be happening every day. One Message, 吀栀ousands of People If you create your own group and get all your friends to join, you can message up to 5,000 people at once. 吀栀is gives you a lot of power to develop an intimate relation- ship with a large number of people. As long as you share valuable content, people won’t mind that you’re pro- moting something. And in case they do mind, they can always leave your group and join another one. Remember that some websites that hold a database for you charge a monthly fee to keep in touch with this many people, and on Facebook it is totally free.