216 You Have a Book in You You may have heard me teach, “Get rich in a niche.” 吀栀e biggest and best niches have not even been thought of yet, and YOU can discover them! For example, Tom Sullivan—writer, actor, musician, and athlete—is blind. When he told me that his disability prevented him from getting health insurance, I decided to try to do something about that problem. And I have, through a company called 54 Million Freedom. We now o昀昀er insurance to millions of people around the world who have been denied health insurance because of handicaps. 吀栀at’s a lot of people! We even have an underground best seller called 54 Million Freedom dedicated to this issue. Giant untapped markets are waiting for YOU to dis- cover them. Perhaps because it’s so easy to do, rapid growth on Facebook is a de昀椀nite negative. It will have your account 昀氀agged immediately. 吀栀is is not a race, so growing slowly and consistently is the way to go. Start now, even if your book is still in the inception phase. Gradually let people know who you are and how to connect with what you are doing. You can even o昀昀er a monthly free event that you can tell people about on Facebook, whether it is a free webinar or in- person event. Just keep the ball rolling at a gradual pace so that people can start to experience your generos- ity as they get to know you and your message.