The Power of Social Networking . . . 217 Another major rule that many people violate when making new friends is cutting and pasting messages. Adding a message to a friend request greatly increases the chance of getting accepted, but don’t be tempted to use the exact same message for each new friend. Wher- ever you cut corners, it will come back to haunt (and hurt) you. Social networking is about intimacy. You want to create authentic relationships with people, and you cannot do that in a cookie- cutter way. You Have to Be a Real Person You can’t advertise your business on a personal account, although I know a lot of people who are doing this. Under Facebook’s terms of service, you are not allowed to directly advertise your business on a personal account. If you have placed your business logo on your pro昀椀le pic- ture, then you are de昀椀nitely at risk of having your account disabled. 吀栀e Dangers of Messaging Too Many People If you have a group or Facebook page with a large num- ber of friends or fans, it’s very easy to attract Facebook’s antispam robots. 吀栀ese robots put a cap on how many messages you can send at one time and on how many people you can tag in a note. 吀栀e robots want you to be socializing, not selling.