208 You Have a Book in You interests as well. You should come across as someone your Facebook friends want to hang out with. 吀栀at’s got to happen before they’ll want to buy from you. As with your main picture, keep updating your pro- 昀椀le information. Don’t let anything get stale. Your pro- 昀椀le page indicates the last date your information was updated. Don’t let that date be more than a month old; better yet, don’t let it be more than a couple of weeks. Make Yourself Visible As you learn more about how Facebook pro昀椀le pages are set up, you’ll see that the privacy settings o昀昀er several options. If you just wanted to connect with close personal friends, you might want to be discreet. But that’s not why you’re here, so make your information as visible as possi- ble across the site. Moreover, there should be plenty of such information. 吀栀e longer people spend reading about you, the more progress you’re making toward creating a relationship that translates into readership and sales. If there’s little or no personal information in your pro昀椀le, people will have no choice but to conclude you don’t have much to say. 吀栀at’s not exactly the way a writer wants to be seen. From the point of view of the site itself, a lack of information will red- 昀氀ag you as a potential spammer who has created a network of shell accounts. In that case, your pro昀椀le may get deleted as well as ignored.