The Power of Social Networking . . . 207 of people. But that purpose is best served when you’re conversational, informal, and energetic—without being overwhelming. 吀栀ere are dozens of opportunities for this on your Facebook pro昀椀le. Explore the pro昀椀les of people who interest you and you’ll learn a lot about how this works. Again, be aware of how important your pictures really are —not only the pictures themselves, but also the text you create to accompany them. When you upload a picture, Facebook provides a box in which you can type a caption. People who visit your page are always going to look at your photos, and consequently they’re always going to read the captions. Take this opportunity to share bits and pieces of information about yourself that will add up to a positive and interesting mosaic of you and your work. An individual caption shouldn’t read like a résumé, but all of them together should make up something very much like one. In addition to your image library, the Facebook pro- 昀椀le has a space for sharing your interests and hobbies. You should de昀椀nitely feature your book in this space. Be sure to mention the title! Embed this information with references to other interests and hobbies your readers are likely to share. For example, if you’ve written a book about rock climbing, there’s a good chance your readers will also connect with wilderness preservation and out- door life in general. Make it clear that you share those