Marketing Your Best Seller 127 beautiful. It’s because exciting and entertaining things are happening for me, and I want you, my readers, to be part of that. Do the same thing (or more!) for your readers. Dexter Yeager was the biggest of the big distributors in Amway and held gargantuan rallies around the coun- try. Along with President George H. W. Bush, singer LeAnn Rimes, author Doug Wead, and many celebrities and lead- ers, I was hired to talk to 38,000 distributors. After I talked, I stood in line for twelve and a half hours signing books and taking pictures. When 昀椀nished, I was exhausted. Jim Rohn told me that when I went to Asia, an audi- ence of 104,000 would show up for pictures. In China, where I sold 374 million books, I frequently had 12,000 people in an audience. My promoter limited the picture taking by charging $500 for a photo with Crystal and me. It was amazing and humbling to see the throngs of folks who wanted a picture with us. Get on Magazine Covers I’ve been on the cover of a lot of magazines—like Success and Time—and I’ve sold a lot of books. My books have made it onto the front pages of 吀栀e Los Angeles Times, 吀栀e New York Times, and other major papers around the globe. I know what you’re thinking: “Mark, don’t I have to be famous to get on a magazine’s cover?” 吀栀e answer is no. So how can you make it happen?