176 You Have a Book in You 25. We will send a weekly fax blast to all bookstores nationwide. Chicken Soup was able to maintain awareness at nation- wide bookstores by sending a weekly fax blast to every one of the thousands of bookstores across the country. 吀栀e same strategy will be used with 吀栀e One Minute Mil- lionaire. 26. We will pursue licensing arrangements with vigor. MVH understands licensing like perhaps no other author. Chicken Soup generates millions of dollars of revenue and massive amounts of exposure through dozens of individ- ual licensing arrangements with companies nationwide. 吀栀e licensed products include dolls, games, T- shirts, clothing, toys, calendars (a top selling item in 1999), and more. Chicken Soup Enterprises employs a team of savvy licensing experts to extend licensing to dozens of new companies each year. Licensing of the OMM brand will be a major focus. It will generate massive exposure with zero marketing expense. 27. We will target and have a presence on the major air- lines. We will pursue articles in major airline magazines and audio content in the airline’s audio channel as well as in