吀栀e One Minute Millionaire: A Marketing Plan 175 23. We will pursue major corporate tie- ins. 吀栀rough years of speaking to large corporate clients, MVH and RGA have developed relationships that open doors for major corporate tie- ins for this book. For exam- ple, 昀椀nancial institutions will 昀椀nd that this book contains brilliant information that is perfectly suited for their investment clients. Insurance companies, mutual fund houses, banks, and major telecommunications compa- nies have already approached us, asking us to create tar- geted educational content for their customers. We have no doubt that many of these contacts will bear excellent fruit. 24. We will take care of the gatekeepers so they will take care of us. MVH has been very successful at targeting the gatekeep- ers who have the opportunity to in昀氀uence the sale of Chicken Soup books to the ultimate customer. For exam- ple, he has been invited to speak to the sta昀昀 of Ingram and bought breakfast for its entire sta昀昀 of 126 phone sales personnel. Such humble gestures really do have an impact on sales! MVH has done the same at Books- A- Million with similar results. Both MVH and RGA will be available for targeted speeches for the sta昀昀s of all of the major gatekeeper companies such as Borders, Barnes and Noble, Books- A- Million, and Amazon.