174 You Have a Book in You 吀栀erefore in each city, there will be prepaid orders for 10,000 books. Multiply this by 100 cities and you have 1 MILLION presold books. Is this possible? We believe that we can do some- thing that has never been done in publishing history: to deliver prepaid orders for 1 million books before the publication date. 吀栀e word of mouth and advance pub- licity would create a groundswell of excitement and curiosity. 22. We will use bypass marketing to get this book into unusual places. Chicken Soup for the Soul became a publishing phenom- enon because the authors were willing to think outside the box. 吀栀is meant o昀昀ering the book at dozens of non- traditional book outlets. We have sold tens of thousands of books at truck stops, bakeries, grocery stores, clothing stores, minimarts, nail technicians, chiropractors, den- tists, hospital gift shops, cruise ships, and restaurants. We call this bypass marketing because it bypasses the traditional bookstore model. MVH and RGA will build on this pioneering e昀昀ort and 昀椀nd dozens of nontraditional outlets for 吀栀e One Minute Millionaire book. For example, we have already developed a relationship with distributors who sell Disney videos through drugstores and grocery stores.