吀栀e One Minute Millionaire: A Marketing Plan 173 friend. In fact, we’ve made it easy for you. In the back of the book is a coupon for 10 percent o昀昀 the price of this book. We simply ask that you pass that coupon on to one of your friends. After all, friends don’t let friends pay retail. And if you’re thinking about a spe- cial gift for Christmas, graduation, or a birthday, what better way to say “I appreciate you” than to give your friends and family the gift of 昀椀nancial success? 21. We will establish a昀케liations with 100 local OMM partners in 100 cities. 吀栀is idea is potentially the most important concept of the entire marketing plan. In each of 100 major markets, we will establish relationships with 100 local merchants and service providers who will help us promote the OMM book. In each city, there are at least 100 businesses and individuals who will bene昀椀t from the sale of OMM. For example, local stockbrokers, investment advisors, real- tors, Internet service providers, and web designers will pay for the privilege of being listed as an approved One Minute Millionaire service provider. 吀栀e cost for this relationship is the agreement to buy 100 books in advance of the publication date. 吀栀en these merchants will agree to o昀昀er the book to their top clients and customers as a gift. During the PR tour, MVH and RGA will hold private seminars with these 100 local sponsors and a few of their top clients.